Final

Movies have lost a lot of their effectiveness in the transfer to online viewing. Watching movies at home online offers fast cheap access but at the cost of quality and atmosphere. When I view films at home it is hard not to multitask while viewing the movie, talking with people, chatting online checking email, playing a game while I watch. Being at home creates many distractions that can pull people out of the immersion of a film. As more films start being instantly available to be viewed online I fear that filmmakers will start to cater to the shorter attention spans of the online audience and lose the charm and appeal that viewing films at the theater have. I feel that viewing movies as digital media reduces the effect and I retain less information than if I had viewed the film in theaters.

Big Names Advertising

I often wonder when I see a commercial for a well known product such as Pepsi. Who exactly are they informing about their product, what cave dwelling audience are they expecting to introduce their products to. If the commercial exists to convince the audience that their product is better than another when it comes to something like coke vs pepsi or nike vs reeboks, mcdonalds vs burger king etc.. I would think that people would have had the opportunity to try and make a judgment for themselves instead of being swayed by a bear on a unicycle holding a coke can. Then maybe I give people to much credit it is possible that people are so indecisive that a commercial about a bear holding a coke can would be the deciding factor for their purchases.

3D

I have started to notice more and more new movies and games advertising 3D recently. I don't actually know what they mean by 3D considering that I have an eye condition causing me to be unable to focus them together correctly, the last time I remember being able to see something in "3-D" was back when they had the goofy red and blue plastic glasses which produced blurry people to slightly pop out of the screen towards the viewer. This new 3D trend is aggravating me now that I see that a lot of my favorite games are going to be coming out in 3-D on new 3D consoles which means that I will have to pay more money for a device that I cant fully enjoy although others have told me things like Avatar in 3D were quite astonishing.