Tuesday, January 25, 2011
Brand Name
After our in class discussion about brands I have been thinking more about how brands have replaced their product type. When I am hungry I grab a Pepsi and Doritos not just chips and soda, when I get sick I get Tylenol or Advil, not medicine, in the mornings I spray Axe and refer to it as Axe but its just deodorant. Brand names are commonly set in place in front of products in my mind, I don't even remember what Tide is, I just remember I use to to wash cloths. It shows how effective companies are at bombarding people with logos and brand names, until those brands overshadow the product itself.
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I don't often notice advertisements, I sleep on the train and never inspect the ads on the walls, my computer has disabled scripts so I don't get adds, banners, and pop ups, my cable is cheap so there is nothing to watch. I think that it's funny that I found myself playing World of Warcraft and viewing a website advertising by spelling their message on the ground by placing cow corpses to make letters. There really isn't anywhere online to escape solicitors and poorly disguised hackers. I suppose it is impossible to escape it anywhere even games can be used as a medium for advertising products, billboards mimicking real world counterparts and even direct in game objects. I see a Lamborghini in a racing game or a Beretta M9 in a war game, it is amazing how so many real products have crept into the virtual world.
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