Brand Name

After our in class discussion about brands I have been thinking more about how brands have replaced their product type. When I am hungry I grab a Pepsi and Doritos not just chips and soda, when I get sick I get Tylenol or Advil, not medicine, in the mornings I spray Axe and refer to it as Axe but its just deodorant. Brand names are commonly set in place in front of products in my mind, I don't even remember what Tide is, I just remember I use to to wash cloths. It shows how effective companies are at bombarding people with logos and brand names, until those brands overshadow the product itself.